To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.


Thursday, April 26, 2007

Busch introduces fruit-infused beer

ST. LOUIS --Anheuser-Busch on Thursday rolled out fruit-flavored versions of its Michelob Ultra brand as the nation's largest brewer continues to branch out from its line of traditional beers.

The fruit-infused beers are available only through Labor Day and come in three flavors -- Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.

Anheuser-Busch Cos. Inc. in recent years has branched out to different brews aimed at attracting drinkers in their 20s -- drinks that include so-called "malternatives" such as the Bacardi Silver line of flavored malt beverages. . . . .

Some critics contend the flavored beverages attract underage drinkers. Earlier this month, National Center on Addiction and Substance Abuse chairman Joseph Califano Jr. criticized an Anheuser-Busch product called Spykes, a flavored malt beverage sold in 2-ounce bottles meant to be mixed with beer or other drinks, or consumed as a shot.

Califano is also critical of the fruit-flavored beer.

"Coming on the heels of Spykes, to me it smells of a policy directed at making beer more attractive for underage drinkers," Califano said. "What 25-, 30-year-old guy or even gal drinking beer is going to flavor it? I don't think so."