ST. LOUIS --Anheuser-Busch on Thursday rolled out fruit-flavored versions of its Michelob Ultra brand as the nation's largest brewer continues to branch out from its line of traditional beers.
The fruit-infused beers are available only through Labor Day and come in three flavors -- Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.
Anheuser-Busch Cos. Inc. in recent years has branched out to different brews aimed at attracting drinkers in their 20s -- drinks that include so-called "malternatives" such as the Bacardi Silver line of flavored malt beverages. . . . .
Califano is also critical of the fruit-flavored beer.
"Coming on the heels of Spykes, to me it smells of a policy directed at making beer more attractive for underage drinkers," Califano said. "What 25-, 30-year-old guy or even gal drinking beer is going to flavor it? I don't think so."
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