Key Recent Milestones
· Global Actions China has completed the translation from English to Chinese for the European Advertising Standards Alliance (EASA) “International Guide to developing a self-regulatory organization (SRO)” and “Alcohol Module,” offering guidance on setting up an SRO that will take into account the specifics of alcohol advertising. Global Actions Country Manager James Yu says “Hopefully these two documents will help the partners to build a self-regulatory system in China.”
Global Actions in Focus:
Vietnam Drink drive initiatives are progressing in Vietnam, with the completion of two workshops in Da Nang, and a project steering committee meeting on July 29. Funded by ICAP and Da Nang Traffic Safety Committee (TSC), the public awareness campaigns publicity workshop and Blood Alcohol Concentration (BAC) workshop received excellent ratings from the trainees.
“The training workshops not only ensure the project success but, more importantly, that Da Nang will have a capable public education team,” said National Traffic Safety Committee (NTSC) Chief Secretariat Mr. Thanh Van Thahn. “This team will effectively implement public awareness campaigns to contribute to the reduction of traffic accidents in Da Nang.”
“The very practical content of the workshop with various training materials and active learning methods have helped the trainees to gain the knowledge systematically and professionally,” noted Vice Chairman of Da Nang TSC Mr. Dang Viet Dung. “This way of ‘hold hands to do the work themselves’ is quite effective.”
The steering committee meets every three months to evaluate the projects. Global Actions Vietnam Country Coordinator Lan Huong Nguyen observed that the July 29 meeting was successful in bringing together key stakeholders to address timely topics. Representatives from six sponsor companies discussed promoting the drink drive message to the Da Nang public, and the Chairman of Vietnam Beer Alcohol Beverage Association (VBA) was present. Nguyen said that involvement with VBA could attract more participation from industry members locally.
What’s Happening Next
· Nigeria’s Country Manager Lanre Onigbogi will be meeting with Federal Road Safety Commission (FRSC) Chief Executive Mr. Osita Chidoka on August 1 to brief him on the outcome of the training and capacity-building session and ways to ensure effective implementation of the Abuja-Lokaja axis intervention.
