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Sunday, July 24, 2011

DrinkWise a puppet for alcohol industry: research

CONTROVERSIAL new research argues the industry-funded DrinkWise organisation is being used as a puppet by alcohol companies to boost profits.

Dr Peter Miller, from Deakin University's School of Psychology, described DrinkWise as a SAPRO (social aspects/public relations organisation) commonly used by industries which harm many of their users.

''They appear to lend credibility to the industry's claims of social responsibility,'' Dr Miller said in a statement.

DrinkWise was established in 2005 by the alcohol industry and since 2009 has been entirely funded by drinking companies. It claims to promote a healthier drinking culture in Australia, and was behind the ''Kids Absorb Your Drinking'' and ''Kids and Alcohol Don't Mix'' advertising campaigns. > > > > > Read More