How stores pile alcohol high and sell it cheap 15th February 200815th February 2008
Supermarkets are selling alcohol at a loss to pull in customers.
They are offering shoppers savings worth millions, particularly around the time of sporting events and national holidays.
Evidence supplied to a Competition Commission inquiry suggests the big four - Tesco, Asda, Sainsbury's and Morrisons - sold an estimated £100million worth of beer, wines and spirits below cost at the time of the World Cup in 2006.
Recent promotions of cheap lager and cider have brought down the cost of alcohol to below the prices charged for some bottled water.
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