Achieving Culture Change: A Policy FrameworkThis draft discussion paper looks at how government policy can be used to encourage particular courses of action and behaviour in cases where powerful cultural factors are at work. The traditional behaviour change approach has been to use a combination of incentives, legislation and regulation in an attempt to encourage and persuade the public into adopting different forms of behaviour.
However we know that these will be less effective at doing so where cultural factors – for example our attitudes, values, aspirations and sense of self–efficacy – are pointing in the opposite direction. This draft discussion paper sets out the state of knowledge about “culture change” and how this can be practically used to inform policy development. It is relevant to a wide range of government objectives, including educational attainment, social mobility and opportunity, healthy living, environmental sustainability, and maintaining thriving communities.
It was also recently discussed at a Strategy Unit lunchtime seminar, the slides from which are available below, together with the draft discussion paper.
- (Achieving) Culture Change: A Policy Framework [PDF 75KB, 7 pages]
- Achieving Culture Change (seminar) [PDF 74KB, 7 pages]
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