Global Actions in Focus
Pernod Ricard: responsib’all day 2013
The Global Actions newsletter will periodically feature best practices shared by our readers, including companies that are signatories of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. In this issue, we focus on Pernod Ricard and its work in one of the five key areas addressed by the Commitments: providing consumer information. We look forward to highlighting more examples from Commitments stakeholders over the course of 2013 and beyond.
In 2011, Pernod Ricard launched Responsib’All Day, a one-day event that promotes the sharing of good practices by utilizing company employees as ambassadors. Responsib’All Day focuses on highlighting yearlong Pernod Ricard initiatives and raises awareness about responsible drinking. Before Responsib’All Day was launched, Pernod Ricard conducted internal training seminars on specific issues, such as drink driving and consumption by youth. Since the start of this influential campaign, employees spread key messages about responsible drinking to communities by engaging local populations in schools, bars, and other public places.
Key Recent Milestones
· Colombia: On May 29, 2013, Yumbo Mayor Fernando Murgueitio and Global Actions signed an agreement to begin the Project Patrullero initiative in the city. The signing took place ahead of seminars held May 30 and 31, 2013, where 163 participants, which included municipal officials, police officers, and owners of licensed alcohol venues, received training on alcohol basics, Colombian drink driving laws, road traffic crash statistics, and sobriety checkpoint best practices.
What's Happening Next
· Mexico: ICAP Senior Vice President Brett Bivans will be meeting with Signatory Companies in Mexico from June 24 to 26, 2013 to discuss drink driving initiatives. Companies will also evaluate the programs currently in place and indentify how these programs can be sustained by local communities