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Saturday, March 3, 2012

Global Actions on Harmful Drinking February 29, 2012

Key Recent Milestones:

· Nigeria: ICAP’s Senior Advisor for Africa Ken Williams was in Nigeria last week working on Global Actions initiatives. He and Global Actions Country Manager Lanre Onigbogi met with government agencies to update them on progress of Global Actions projects.

Global Actions in Focus: Mid-Term Drink Drive Workshop in Hanoi

A mid-term workshop of Global Actions drink driving program in Vietnam was held in Hanoi on February 21, 2012 and co-sponsored by the National Traffic Safety Committee (NTSC). Over 40 participants from government agencies and traffic safety representatives from seven provinces attended.

“The evaluation of pre and post campaign one shows encouraging results,” said Global Actions Country Manager Lan Huong Nguyen. “We have seen a reduction in drink driving accidents, with less people hospitalized for alcohol-related road traffic accidents since we implemented the project.”

The program began with remarks from ICAP Vice President Brett Bivans and comments from Diageo on behalf of sponsor companies including Asia Pacific Breweries Limited and Pernod Ricard. The Da Nang Traffic Safety Committee (TSC) reported on project achievement in 2011. The Institute of Population and Social Affairs and the National Economics University spoke about the expected outcomes and initial achievement of the first campaign in Da Nang.

“People are responding well to our message and educational materials,” Nguyen said. “The Global Actions model gives Da Nang TSC the chance to develop the project independently, suiting it to the needs of the local people.”

“This initiative has promoted the empowerment of Da Nang TSC directly,” said Bivans. “The design and implementation of the campaign and enforcement has been decided at the local level.”

“Capacity is further enhanced by a sense of ownership of the local traffic safety department and its partners in the community,” Bivans continued. “The TSC cites an improved harmonization and efficiency in their work which will be the trigger for future opportunities to expand the initiative in other parts of the city and province by local leaders.”

For more on Global Actions work in Vietnam, visit our website.

What’s Happening Next:

· Russia: ICAP is holding a Master Class in Moscow for industry stakeholders from Russia and Ukraine today, February 29. The session is part of ICAP’s effort to build capacity across the alcohol industry.