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Tuesday, February 28, 2012

EUCAM News Updates

The following news items have been published on in February of 2012:

New study concludes movies influence youngsters drinking

02/23/12 - Young people who watch a lot of movies featuring alcohol use, are twice as likely to drink, according to new research by Dartmouth Medical School. In the span of two years, the American researchers questioned more than 6,500 youngsters four times, asking in each session whether they had seen any of 50 randomly selected films.

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Alcohol Companies set up guidelines for responsible digital marketing

02/16/12 - This week, a new campaign, set up by the European Forum for Responsible Drinking (EFRD), has started promoting responsible marketing practices for the alcohol industry on social media. Members of the EFRD include Bacardi, Martini and Diageo, who last year signed a significant deal with Facebook, the world’s most popular social network site.

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Denmark: first time ruling against alcohol marketing aimed at minors

02/11/12 - Recently, Denmark has seen a unique court verdict, ruling that alcohol has no place in advertising targeted at minors. The verdict is a victory for both the Consumer Ombudsman, and Alcohol and Society (former Danish Alcohol Policy Network), being the fruit of several complaints throughout the years.

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Madonna: The Queen of Alcopop

02/09/12 - This February saw Madonna, the queen of pop, release her new single Give me all your luvin’, the accompanying video clip features product placement by Diageo’s vodka brand Smirnoff. This development means an extension of the existing partnership between the pop star and drinks producer Diageo.

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Australian government urged to crack down on alcohol advertising

02/07/12 - The Australian administration of Julia Gillard is being urged by the Australian Medical Association (AMA) to strengthen regulations on junk food and alcohol advertising. This recommendation follows on the tough stance the government has taken against big tobacco, by measures that mean that tobacco can only be sold in plain packages without logo’s or brand colors.

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Ireland to ban alcohol sports sponsorship?

02/07/12 - The National Substance Misuse Strategy for Northern Ireland, expected to be published early 2012, is presumed to recommend a ban of all alcohol outdoor advertising as well as alcohol sponsorship of sports events, concerts or festivals. The strategy is also expected to include minimum pricing.

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