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Saturday, January 14, 2012

ICAP Announces Release of Guiding Principles for Responsible Beverage Alcohol Marketing

The International Center for Alcohol Policies (ICAP; is pleased to announce the release of Guiding Principles for Responsible Beverage Alcohol Marketing associated with the Self-Regulation initiative of Global Actions on Harmful Drinking (

“For the first time, we now have common global standards for alcohol marketing. This represents a major step in the long-standing commitment by the leading alcohol producers to effective self-regulation,” said World Federation of Advertisers Managing Director Stephan Loerke. “WFA looks forward to working with them to implement these standards at a local level.”

The Guiding Principles serve as a tool for highlighting the underlying global values in responsible advertising and marketing practices across beverage alcohol industry sectors and forming a basis for developing new codes or assessing existing codes in diverse markets.
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