Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, December 29, 2008

Health campaigns to curb binge brinking seen as 'unrealistic', say researchers

By Ben Leach
28 Dec 2008

Health campaigns warning of the dangers of alcohol are being ignored by many young people because they are seen as "unrealistic", a study shows.


Researchers at Birmingham and Bath universities said the Government must stop "demonising" young people in its attempts to promote safe drinking.

The study found that adverts such as this year's Home Office £4m anti-binge-drinking campaign, were viewed as "laughably unrealistic" in the way they portrayed binge drinking.
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