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Wednesday, October 17, 2012

Global Actions October 17, 2012

Key Recent Milestones:

· Mexico: Global Actions completed the education part of the “Train the Trainer” program in Puebla, delivering 34 trainings and reaching approximately 1,000 university students.

Global Actions in Focus: Initiatives Report 2012

report cover.pngAt the international conference Global Actions: Initiatives to Reduce Harmful Drinking, ICAP released its new international report, Initiatives Report 2012. The report analyzes more than 3,600 initiatives by members of the beverage alcohol industry to reduce harmful drinking.

The report find that the majority of industry initiatives have addressed four issues: drink driving (30%), underage drinking (27%), sales (17%), and marketing (14%). The report is the first of its kind to catalog and analyze these activities.

“In compiling this report, we were struck by not only the sheer volume of initiatives being implemented, but also the broad range of approaches and the high level of industry engagement with local stakeholders,” said ICAP President Marcus Grant.

ICAP’s research shows that, as industry efforts have evolved, several key trends have emerged. In recent years, there has been an increasing focus on low-and middle-income countries. The industry has also been incorporating rigorous evaluation components into its programs. Overall program structures are being strengthened, as partnership and evaluation are introduced to both new and ongoing initiatives.

ICAP has compiled a database of reported industry programs and activities aimed at reducing harmful drinking: The database allows initiatives to be searched according to the 10 areas for policy options and interventions described in the WHO Global Strategy to Reduce the Harmful Use of Alcohol.

What’s Happening Next:

· Colombia: ICAP is continuing training sessions to reduce the number of drink driving injuries and fatalities in Colombia with the Proyecto Patrullero project. ICAP is coordinating seminars in the cities of Quibdó and Santa Marta and organizing additional alcohol check points in Chía, as part of phase two of the project.