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Wednesday, August 1, 2012

Global Actions Auguzt 1, 2012

Key Recent Milestones:

· Nigeria: The second phase of Global Actions’ intervention in Apapa, Lagos began on July 23, 2012. The campaign is part of Global Actions Nigeria’s drink driving initiative to educate tanker drivers on the Lagos-Apapa route.

Global Actions in Focus: Self-Regulation in CARICOM Countries

The 15 nations that make up the Caribbean Community (CARICOM) are a region of focus for Global Actions Self-Regulation initiative. ICAP has been supporting the work of the Regional Beverage Alcohol Alliance (RBAA) to put in place effective compliance monitoring systems as set out in the European Advertising Standards Alliance (EASA) International Guide to setting up a self-regulatory organization.

In Barbados, Grenada, and St. Kitts, interim Board of Directors have been appointed and the process of registration for a Beverage Alcohol Alliance in each country is underway. In Suriname, an interim Chairperson and Board have been appointed.

Compliance monitoring allows self-regulatory organizations to demonstrate that even though the rules are self-regulatory, they are properly applied and enforced. In Trinidad & Tobago, ICAP recommended changes to the Trinidad &Tobago Beverage Alcohol Alliance (TTBAA) Code that were discussed and accepted by the Board.

“TTBAA members have brought this code alive in a systematic way, through regular handling of complaints, review of its provisions, and regular reports to its members and stakeholders,” said ICAP Senior Vice President Brett Bivans.

The “ONE” campaign led by TTBAA is underway with several actions launched during Carnival 2012. The campaign is meant to create awareness, engagement, and active participation from stakeholders, as well as encourage consumers to drink responsibly.

What’s Happening Next:

· Worldwide: The international conference Global Actions: Initiatives to Reduce Harmful Drinking will comprehensively report on the industry actions in support of the WHO Global Strategy to Reduce the Harmful Use of Alcohol on October 8 and 9, 2012 in Washington, DC. For more information or to register for the conference, visit