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Monday, July 30, 2012

Global Actions July 25, 2012

Key Recent Milestones:

· Nigeria: The second phase of Global Actions’ intervention in Apapa, Lagos began on July 23. The campaign is part of Global Actions Nigeria’s drink driving initiative to educate tanker drivers on the Lagos-Apapa route.


Global Actions in Focus: Self-Regulation in Argentina Update

As part of the collaboration between The International Center for Alcohol Policies (ICAP) and the World Federation of Advertisers (WFA) on cross-industry self-regulation, Global Actions Argentina has seen recent progress. In the last few months, the local self-regulatory organization el Consejo de Autorregulación Publicitaria (CONARP) has undertaken a rigorous review of its own rules and procedures for handling advertising related complaints.

Once finalized and approved by the CONARP board, the review will lead to stronger rules on comparative promotions. The revision was undertaken in a broader context aimed at improving trust and credibility in the self-regulatory process in Argentina to encourage more widespread industry and consumer use of the system. The review is scheduled to be finalized in July 2012.

Argentina’s leading industry organizations, including CONARP, the Argentinean Chamber of Advertisers (CAA), and the Argentinean Association of Advertising Agencies (AAAP) are working towards further increasing trust in the existing self-regulatory system. Since 2010, the organizations have been working to bring the current system in line with the latest international best practice model on digital marketing communication.

CONARP is also engaging with media to promote recognition of the self-regulatory model within Argentinean government bodies and, with the steady growth of digital advertising, CONARP is defining how its existing advertising rules and guidelines will be interpreted and applied in the digital space.

What’s Happening Next:

· Mexico: In collaboration with Aguas con el Alcohol, Global Actions Mexico is holding a “Train the Trainers” workshop from August 27 to 31 in Puebla. The workshop is part of Global Actions drink driving initiative and will train Puebla police and other partners on reducing harmful drinking and how to raise awareness about the dangers of drink driving.