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Friday, December 9, 2011

Questionable tactics in marketing

A new report studying marketing practices for alcohol in seven developing countries will be presented at the GAPC conference in Bangkok early next year. The study has been conducted by Tom Farrell, senior lecturer at Oxford Brookes University in England and Dr. Ross Gordon, research fellow at the University of Wollongong in Australia. They have analyzed a sample of 15 alcohol promotions against the regulatory codes governing such marketing in the UK, often cited as a ‘gold standard system’ according to the researchers. > > > > Read More