Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, March 29, 2010

Alcohol advertising, marketing and promotion


Harmful and excessive consumption of alcohol is influenced by a complex set of social, cultural, environmental and economic factors, one of which is the way alcohol is marketed.

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