
Our task, as a Monitoring Body, is to oversee the implementation of and adherence to the Voluntary Codes of Practice to limit the exposure of young people under the age of 18 years to alcohol advertising.
During the year, revised Codes of Practice were agreed between the Department of Health and Children and the Advertising and Alcohol Drinks Industries and these came into full effect from October 2008. This report, therefore, covers compliance with the original Codes until September 2008 and compliance with the revised Codes from October 2008.
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