Louise Hall
THE Rudd Government's $20 million anti-binge drinking advertising campaign will hit television screens on November 23, nine months after it was announced as the centrepiece of a national strategy to tackle the alcohol "epidemic".
Called "Don't turn a night out into a nightmare", the series of confronting advertisements aims to warn young drinkers that getting drunk can lead to outcomes such as pub brawls, brain damage, mental illness, serious injuries in car accidents and even death.
The Prime Minister, Kevin Rudd, launched the $53 million national binge drinking strategy in March, saying he wanted to "scare the living daylights" out of teenagers, using the type of scare tactics seen previously on smoking, speeding motorists and AIDS advertisements.
But the campaign has been delayed for months because of the introduction of new guidelines on government advertising.
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