Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Saturday, November 15, 2008

Event - Alcohol advertising - the right measure?

Date:

17 November 2008

Details:

Responsible advertising

In 2005 the alcohol advertising rules were further strengthened to ensure alcohol ads do not: associate with or reflect youth culture; encourage irresponsible of dangerous behaviour; link alcohol with seduction or sexual success.

As the independent regulator, the ASA wants to avoid restricting responsible marketing, but we must ensure the rules, and our interpretation of those rules, are proportionate and relevant to public policy.

Increasing concern

 Alcohol advertising has come under intense scrutiny in recent years, with increasing concern about the effects of alcohol on society. The advertising self-regulatory system has reacted to that concern by strengthening the already strict rules. But as alcohol-related problems continue to bite, there are calls from many quarters to tighten the rules even further, particularly from the Scottish Government.

The debate
Hosted by the Advertising Standards Authority’s Chairman, Lord (Chris) Smith, this event will provide the chance for stakeholders in the alcohol debate to discuss the effectiveness of the current regulation of alcohol advertising.

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