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Wednesday, November 5, 2008

Alcohol price link report due this month

4 November, 2008

Second part of Sheffield University study could be green light for governement to act on promotions

The delayed second part of an academic study examining the link between alcohol price and consumption is due for release by the government this month.

The first part of the Sheffield University report, released in July with the Safe, Sensible, Social consultation, concluded that “harmful” drinkers are influenced by price.

If the second part follows this line, it could be used by the government as the final green light to act on cheap promotions, in the on and off-trade.

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