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Thursday, October 30, 2008

Estonia’s battle with alcoholism

Oct 29, 2008
By Jana Belugina

TALLINN - “Alcohol is a ubiquitous toxin that can harm almost any system or organ of the body. Beverages which contain alcohol are in essence marketed products, whose identities are built with a complex mix of marketing technologies… and these are currently regulated by both statutory and non-statutory means,” claims Enforcement of National Laws and Self-Regulation on Advertising and Marketing of Alcohol (ELSA) in its report on the impact of alcohol advertising.

From the first day of November, a new amendment to the advertising legislation, one that focuses on alcohol advertisements, is taking effect in Estonia. The government is hoping to reduce the drinking problems of Estonian citizens by such measures. Alcoholism is the most wide spread addiction in Estonia and according to statistics every tenth adult is consuming alcohol.

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