Building on their longstanding commitment to public health, the world’s leading producers of beer, wine and spirits have agreed to a new series of actions in five key areas that are designed to strengthen and expand existing efforts to reduce the harmful use of alcohol. Ten targeted actions over the next five years include:
Reducing underage drinking, via enforcement of current laws and encouraging governments to introduce and enforce minimum purchase ages
Continuing to strengthen and expand marketing codes of practice that are rooted in our resolve not to engage in marketing that could encourage excessive and irresponsible consumption, with a particular focus on digital marketing
Making responsible product innovations and developing easily understood symbols or equivalent words to discourage drinking and driving and consumption by pregnant women and underage youth
Reducing drinking and driving by collaborating with governments and non-governmental organizations to educate and enforce existing laws
Enlisting the support of retailers to reduce harmful drinking and create ‘guiding principles of responsible beverage alcohol retailing’
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