Key Recent Milestones:
· Worldwide: More speakers have been added to the agenda for the international conference Global Actions: Initiatives to Reduce Harmful Drinking to be held October 8 and 9, 2012 in Washington, D.C. Visit the event website for a full agenda.
Global Actions in Focus: Drink Driving Progress in China
Global Actions drink driving initiatives are progressing in Xi’an and Nanjing, China with successful public awareness campaigns in place. Education materials have been widely distributed in both cities and major media outlets have reported on the campaigns.
A total of 40,000 fans containing drink driving safety education information were distributed to primary and middle school students in Xi’an (see photo). Billboards and posters have been set up at bus stations, taxi companies, and driver schools, and 3,000 fans distributed to drivers and passengers.
Education information is now available on flat panel displays (pictured) in the back seats of 15,000 taxis in Xi’an. In addition, the Xi’an Health Inspection Station has distributed 4,000 posters to catering and entertainment venues.
Similar interventions are being implemented in Nanjing, with 23,000 educational brochures given to drivers, and billboards set up at vehicle inspection stations. In residential areas throughout Nanjing, 27,000 brochures have been handed to citizens. Five one-hour lectures were organized and administered to over 200 drink driving offenders.
Local media outreach is a key component of the campaign. Xi’an’s television station welcomed Xi’an Bureau of Public Security’s Mr. Tianjun, Xi’an Hospital Deputy Director Ms. Zhi Yiqin, and Xi’an Institute for Health Education Director Ms. Chen as invited guests. Newspapers, television, and radio stations across Xi’an and Nanjing have lent support with extensive coverage of the initiatives.
Enhanced enforcement operations by traffic police are currently underway in both cities. Global Actions partners in this initiative include the Nanjing Traffic Management Bureau and the Xi’an Institute for Health Education.
What’s Happening Next:
· France: The second HEC Paris Workshop on “Regulation: Regulating Lifestyle Risks in Europe - The Case of Alcohol, Tobacco, Unhealthy Diets & Gambling” will take place September 20 and 21, 2012. Visit the HEC website for program information.
