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Thursday, December 15, 2011

Global Actions on Harmful Drinking December 14, 2011

Key Recent Milestones:

· China: Global Actions held a Self-Regulation workshop in Beijing on December 6 with the China Alcoholic Drinks Industry Association (CADIA), China Association of National Advertisers (CANA), and CSR Asia.

Global Actions Spotlight: Industry Workshop for Latin America

ICAP held a workshop in early December that brought together industry representatives from throughout Latin America. As part of ICAP’s effort to support industry engagement around the WHO Global Strategy, industry members convened in Miami.

The workshop was organized to facilitate the exchange of good practice around prevention initiatives, to help strengthen existing programs, and to generate new ones. “Prevention programs currently conducted by companies and trade associations across the region were showcased, as well as the work of social aspects organizations from other parts of the world,” said ICAP’s Senior Vice President Marjana Martinic. “Great strides have been made in Latin America over the past year as industry responds to the Global Strategy.”

Particular emphasis was placed on key aspects of building effective and sustainable practice. “The workshop was designed to provide guidance on activities ranging from situation assessment to evaluation of programs,” said ICAP’s Regional Coordinator for Latin America Denise Bussio. “Having a panel of experts with us for both days allowed very relevant insight and specific feedback, with a number of concrete pointers on how to strengthen industry interventions.”

“Overall, it became evident that meaningful strides have been made in Latin America since the initial ICAP Regional Consultation held in October 2010,” Bussio added. “Many industry players are well underway to demonstrate significant efforts aimed at supporting the WHO Global Strategy.”

What’s Happening Next:

· Vietnam: The Bus Driver Project in Vietnam will launch in Dak Lak province on December 17 and Khanh Hoa province on December 19.