She's the image of poised perfection: a come-hither blonde in a sexy gold dress, balancing a martini between polished red nails, painted just a shade darker than the swizzle stick perched jauntily through the “o” in “Classic Cocktails” above her head.
Call her Ms. February. She's the LCBO cover girl — a Betty Draper lookalike posed on the front of a glossy celebration of the Sixties. “You're swingin', baby!” it reads. “Do it up right like they did when after-work martinis were de rigueur...
For several weeks this year, Ms. February was the hottest girl in town, her image towering tall in LCBO storefronts.
By March, she was toast, supplanted by a lanky brunette in a fuchsia mini-dress, cover girl for the LCBO Trend Report.
By Easter? The cover girl was no girl at all. Instead? An egg. Peach-toned, hand-painted, inscribed with the name “Lily.” Martha Stewart picked up where Mad Men left off, and a bottle of Ontario bubbly — “Girls' Night Out” — had replaced the martini. “A homestyle Easter” featured napkins folded in the shape of bunnies.
Welcome to the new face of alcohol advertising, the “pinking” of the wine and spirits market. > > > > Read More
