Colleges trying to stem the tide of student drinking have focused on the evils of intoxication and all the trouble that can ensue when students drink too much. But new psychological research suggests that the downsides of excessive drinking aren't bad enough to make students stop.
"They intend to get intoxicated," says psychologist E. Scott Geller, director of the Center for Applied Behavior Systems at Virginia Tech.
"We have shown in several studies that their intentions influence their behavior. If they intend to get drunk, it's difficult to stop that."
Geller, who has been studying alcohol awareness since the mid-1980s, notes that education hasn't worked. > > > > Read More
