Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

___________________________________________

Thursday, December 9, 2010

Young people and alcohol: influences on how they drink



The report identifies the influence of both existing cultural attitudes around alcohol, and new and emergent attitudes that separate younger drinkers' consumption from that of other age groups.
The report highlights that:
  • excessive alcohol consumption is the norm in young adulthood;
  • today's young adults find it difficult to imagine alternatives to the excessive drinking that supports group socialising;
  • the ways in which alcohol is sold to young people contributes to the narrowing of their options; and
  • pricing is more of an influence on decision-making than perceptions of health or risk. 
  •  
Read Full Report    (PDF)
at