News Release - SUPERMARKETS KEEPING SHOPPERS IN THE DARK OVER ALCOHOL INFORMATION CLAIMS CHARITY'Message on a Bottle' a new report published by Alcohol Concern has found that the majority of alcohol sold by supermarkets is poorly labelled, leaving customers in the dark when it comes to vital health information. The report found that only 4% of products reviewed carried all five elements that make up the industry best practice label. Only 18% of products carried information about sensible drinking levels and 56% carried unit information.
In 1998 a voluntary agreement was reached between the drinks industry and the government to introduce unit labelling on all products. In 2008 the drinks industry made further promises to improve alcohol labelling but this research shows that many producers are falling short of their corporate social responsibility pledges. In the light of this poor progress Alcohol Concern is calling on government to take decisive action to introduce mandatory health labelling on alcohol products and for supermarkets to only promote products that are clearly labelled. . . . . .
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