Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Saturday, August 1, 2009

Alcohol: Social Marketing for England

The Department of Health’s Alcohol Social Marketing Strategy was launched in May 2007, to address the growing number of alcohol-related hospital admissions that are made each year.

The Strategy is based on social marketing principles, and uses customer understanding, insight, and audience segmentation to deliver targeted support, which enables individuals to identify their level of alcohol-related risk, and to take ownership of managing that risk.


Read Full NSMC Case Study (PDF)

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