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Sunday, November 16, 2008

Alcohol industry sponsorship and hazardous drinking among sportspeople

Addiction Volume 103 Issue 12, Pages 1961 - 1966

To examine the nature and extent of alcohol industry sponsorship of sportspeople, and its association with drinking.

Alcohol industry sponsorship was reported by 47.8% of the sample. Of those sponsored, 47% reported receiving free and/or discounted alcohol products. In multivariate models, those receiving sponsorship at the individual, team and club level had AUDIT scores that were, on average, 2.4 points higher [95% confidence interval (CI): 0.70–4.09] than those who received no sponsorship. Receiving free and/or discounted alcohol (βadj = 0.95, 95% CI: 0.01–1.88) and feeling that they should go to the sponsor's pub/club to drink (βadj = 1.91, 95% CI: 0.85–2.98) were also associated with higher AUDIT scores. Provision of free or discounted alcoholic beverages was associated more strongly with AUDIT scores (βadj = 1.56; 95% CI: 0.62–2.51) than other forms of sponsorship from the alcohol industry (e.g. provision of uniforms).

Alcohol industry sponsorship of sportspeople, and in particular the provision of free or discounted alcoholic beverages, is associated with hazardous drinking after adjustment for a range of potential confounders. Sports administration bodies should consider the health and ethical risks of accepting alcohol industry sponsorship.

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