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To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Friday, June 13, 2008

UK ad and TV industries join government for Olympics health push

Mark Sweney
Thursday June 12 2008

A coalition of advertisers, ad agencies and media companies is to work with the UK government on a multi-year health marketing campaign to raise awareness of issues such as obesity, alcohol and exercise in the run-up to the 2012 Olympics.

The initiative, spearheaded by the Advertising Association, marks the biggest effort to date by the UK ad industry to prove that it has a valuable role to play in contributing to a healthy lifestyle.
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