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To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Friday, August 31, 2007

Pernod takes aim at binge-drinking, youth

By William Spain, MarketWatch

Aug 31, 2007

CHICAGO (MarketWatch) -- Pernod Ricard is rolling out a new "responsibility" ad campaign as part of an effort that will eventually see the French wine and liquor giant spending a hefty percentage of its annual marketing budget on messages against drunk-driving, underage tippling and other alcohol-related ills.

Starting Friday with a full-page ad in USA Today, the campaign will soon extend to other national print media and also features the launch of a Web site, acceptresponsibility.org. It differs to some degree both in its size -- an initial investment of some $5 million over the next 10 months -- and its message from some other industry funded responsible drinking efforts
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