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To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Tuesday, April 17, 2007

Drinks With Youth Appeal Draw Growing Opposition

Published: April 13, 2007

SACRAMENTO — Three years ago, at the age of 15, Jimmy Jordan says, he got his first taste of what it was like “to be cool and fit in.” While watching a video with friends, a buddy urged him to try a Smirnoff Ice, one of dozens of flavored alcoholic beverages that look and taste like soda but offer the kick of a cocktail.

Speaking to a state board in February, Elianna Yanger, 17, of California Friday Night Live, said that similar packaging of an energy drink, left, and a malt beverage showed an effort to market alcohol to teenagers.

Jimmy Jordan, a high school senior in California, is campaigning against beverages known as alcopops that are popular with young drinkers.

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