Press Release - Alcohol Companies' Product Advertising on Television Dwarfs "Responsibility" Ads From 2001 to 2005| For Immediate Release June 27, 2007 | Contact: Joseph Schmidt 202.687.0884 |
Youth 239 times more likely to see ads promoting alcohol products than industry spots discouraging underage drinking; B-Roll With Ads Available
Washington, DC - Alcohol industry "responsibility" advertisements comprised less than three percent of the nearly 1.5 million alcohol industry television advertisements that aired from 2001 to 2005, according to a new study released today by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
The report, titled DROWNED OUT: Alcohol Industry "Responsibility" Advertising on Television 2001-2005, analyzed the industry's "responsibility" advertising because it is the largest source of such advertising.
In addition to looking at the number of ads, the study analyzed spending and found that of the $4.9 billion spent to advertise alcohol on television from 2001 to 2005, just 2% (or $104 million) was spent to air 41,333 "responsibility" advertisements.
The CAMY report showed that from 2001 to 2005, underage youth were 239 times more likely to see an advertisement selling alcohol than one of the industry's "responsibility" advertisements, designed to educate about the dangers of underage drinking. Additionally, during that same period underage youth were 32 times more likely to see an advertisement selling alcohol than a "responsibility" advertisement about drinking-and-driving and drinking safety.
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