Forging the Link Between Alcohol Advertising and Underage Drinking
This research brief shows that alcohol advertising appears to promote adolescent drinking and suggests that school drug prevention programs can blunt the impact of alcohol ads on youth.
Key findings:- Alcohol advertising appears to promote adolescent drinking.
- Different kinds of ads have different effects depending on a youngster’s prior alcohol use.
- Children recognize certain alcohol advertisements at an early age.
- School drug prevention programs can blunt the impact of alcohol ads on youth.
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