
The Study
This report presents the results of a study carried out for the Scottish Executive during 2006 on 'The Relationship between Off-Sales and Problem Drinking in Scotland'. This project involves exploring evidence of the existence and nature of any links between off-sales and binge and excessive drinking in Scotland, the effects of off-sales promotions on consumers' purchasing behaviour and alcohol consumption patterns, and any net subsequent personal and social consequences that may be attributable to off-sales.
Aims
The overall aims for this project were to:
* collect and analyse evidence about purchase and consumption trends in the off-sales sector and the links between the two;
* investigate any links between promotions in off-sales in Scotland and purchase, consumption and subsequent behaviour;
* estimate the net behavioural impact and other consequences of such promotions and, as far as possible, the off-sales sector as a whole; and
* consequently, based on the findings and analysis in relation to off-sales and binge and excessive drinking, provide recommendations to inform the Executive about which policy tools, if any, should be applied to the sector at a national, local and individual premises level as appropriate.
Download Full Report (PDF)
Source: Daily Dose
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