June 5, 2007
Middle-class wine drinkers will be the focus of government plans to make drunkenness as socially unacceptable as smoking, The Times has learnt.
Under the plans published today, a fresh audit is to be conducted by the Government into the overall costs of alcohol abuse to society and the National Health Service.
“We want to target older drinkers, those that are maybe drinking one or two bottles of wine at home each evening,” a Whitehall source said. “They do not realise the damage they are doing to their health and that they risk developing liver disease. We are not talking here about the traditional wino.”
The assault on Middle England’s drinking habits is part of a three-strand approach, which will also target underage drinking and heavy alcohol consumption among those aged 18-24.
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