
MEDIA RELEASE
Friday 4 May 2007
In their report released today the Alcohol Advertising Review Steering Group has made some useful recommendations however, they have fallen short of doing what is necessary to reduce youth drinking and reduce alcohol-related harm.
Alcohol Healthwatch Director Rebecca Williams says that leaving the reins in industry hands is a big mistake. We simply don’t learn from other countries experiences.
Williams says that a move to “enforced self-regulation” as recommended in the report is the smallest possible step from the current voluntary self-regulation and that this is not enough to support harm reduction. The issue of controlling exposure of alcohol marketing to young people is one where the Steering Group have failed to act strongly enough. Effectively leaving this in industry hands means little public health gains will be made.
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