The Nation (Nairobi)
8 May 2007
A proposal to ban television and billboard advertising of alcoholic products has the Association of Practitioners in Advertising worried.
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At stake is the legitimate concern over underage drinking and rising cases of alcohol abuse by teenagers around the country, vis-a-vis the revenues linked to the adverts.
The national coordinator of the National Campaign Against Drug Abuse (Nacada), Mrs Jennifer Kimani, was quoted in the Press recently as saying the organisation is pushing for a total ban on such advertising to protect the youth from alcohol abuse.
The move would cut millions of shillings in advertising revenue from the budget of advertisers, advertising firms and media houses, said the Association of Practitioners in Advertising chairperson, Ms Annette Martyres, in a statement to newsrooms yesterday.
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