The 'biggest ever campaign aimed at 18-24 year old binge drinkers' was launched last week by the Drinkaware Trust. A briefing for the campaign said posters and materials would be featured in pubs, bars, phoneboxes, supermarkets and off licenses across the UK. The campaign’s ‘Why let good times go bad?’ logo will also feature on 13 million products, including bottles, cans and multipacks, whilst server staff will be educated in alcohol awareness. . . . . .
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