Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Tuesday, September 8, 2009

Alcoholic Drinks Advertisements Compliance Survey 2008

The ASA is the UK self-regulatory body for maintaining standards in advertising. It does this by administering the mandatory advertising Codes and by actively monitoring compliance.

The Codes contain special rules for alcohol, which sit on top of the general provisions that all ads must not mislead, harm or offend. The rules for alcohol dvertisements were strengthened significantly in 2005 and are actively promoted and enforced.

The ASA has undertaken this survey to determine the compliance rate of alcohol ads with the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) and with the BCAP TV and Radio Advertising Standards Codes (the BCAP Codes).

Read Full Report (PDF)

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