30% of 16 year olds are regularly getting drunk - Knowing the facts about alcohol and how to talk to young people about alcohol can help to prevent the harm that teenage alcohol use can cause. Visit the HSE's Health Promotion Site to read more about Underage Drinking
HSE launches new Alcohol Awareness Campaign
19th May 2008:
The Health Service Executive has launched a new alcohol awareness campaign aimed at delaying the age at which young people start to drink.
The HSE Alcohol Awareness Campaign features a thought provoking television advertisement, depicting a number of young people in a variety of situations where they are exposed to and gain access to alcohol. The aim of the campaign is to increase awareness in adults about the extent of underage drinking, the ease of access which young people have to alcohol and the benefits in delaying the age at which young people start to drink.
The campaign has been launched as preliminary results of research carried out by the HSE reveal that:
- 91% of adults agree that underage drinking is a problem in Ireland today
- 50% of those questioned believe there is nothing they can do to stop young people from drinking alcohol
- Just 15% believed their own drinking habits influence the drinking habits of young people around them
- 81% of those questioned believe that it's easy for under 18's to access alcohol in pubs and off licences
- Just 40% of those questioned would drink less if they thought it would discourage young people around them from drinking alcohol . . . . . . .
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