Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, May 19, 2008

News Release - Alcohol Units campaign

19 May 2008

A new 'Units' campaign which aims to tell drinkers how many units are in their drinks and help them stick to their limits is launched.

The Know Your Limits campaign - the biggest alcohol awareness campaign to date - kicks off its Units strand with a series of adverts on TV, radio, billboards and in press, depicting the number of units in individual drinks.

The Units campaign has an overall budget of £6 million for 2008/09. It will be followed by a £4 million binge drinking campaign from the Home Office next month.

The campaign uses iconic imagery to help people understand how many units are in typical alcoholic drinks, and how to stay within the recommended daily guidelines for regular drinking of 2-3 units a day for women, and 3-4 units a day for men. The campaign will also warn people about how regularly drinking too much can damage their health.

The campaign is launched on the same day as results of a new YouGov poll, which reveals that 77 per cent of the people interviewed didn't know how many units were in a typical large glass of wine.

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