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Monday, May 19, 2008

Government launches alcohol abuse ads


Mark Sweney
guardian.co.uk,
Monday May 19 2008

The Department of Health is launching the first stage of a £10m drive to tackle binge drinking with a TV campaign about the units of alcohol in different drinks.

Different TV ads in the campaign, which break tonight, will target male and female drinkers.

The public health minister, Dawn Primarolo, said that the "Know Your Limits" campaign was the biggest awareness drive the DoH has launched to date.
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