News Release - Brown-Forman Advances Alcohol Education

LEXINGTON, Ky. (April 8, 2008) – Officials of Louisville's Brown-Forman Corporation, one of the largest American-owned companies in the wine and spirits business, visited the University of Kentucky campus today to present a $200,000 gift to the UK Office of Alcohol and Health Education Office (AHEO) in the Division of Student Affairs.

The gift, which will be given over a three-year period, will enable the expansion of educational and prevention programs for all UK students.

"We will be able to expand our 'Question Authority' campaign to reach out to the freshman class during the first week of classes in the fall, a time when young people are particularly vulnerable to excessive alcohol consumption," said Andrew Smith, director of AHEO.

Although Brown-Forman has funded many alcohol harm reduction programs over the last two decades, this is the first time that the company has directly funded such a program on a college campus.

"We want to be a more direct part of the solution to the problems of alcohol misuse and abuse, and what better place to start than in our home state with a great partner such as the University of Kentucky," said Mark McCallum, Brown-Forman's chief marketing officer.

He added, "Facts show that (UK's) program has been highly effective in its eight-year history in reducing both student drunk driving and public intoxication arrests."
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