Alcohol advertisers agree on controls By a Correspondent
Advertising of all alcohol brands on television will now run after 8.30pm, while radio advertising will run after 1pm.
The use of cartoons or fairy tale characters in advertisements or sponsorship of children’s events has also been banned with immediate effect.
These measures, which are expected to reduce the exposure of children to alcohol advertising, have been taken jointly by the Government and members of the National Alcohol Beverages Association of Kenya (Nabak).
The guidelines are line with global best practice and are expected to promote self-regulation in the way alcoholic brands are marketed in order to promote responsible consumption of alcohol in Kenya.
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