Monday 28 May 2007 00:01
Department of Health (National)
Sensible drinking advice on all bottles of alcohol
By the end of 2008 the Government expects all alcoholic drinks labels to include alcohol unit information, following a ground-breaking agreement between Government and the drinks industry.
Most people are aware of units as a measure of alcohol consumption, (86 per cent) and many are aware of the recommended daily guidelines (69 per cent) but only 13 per cent keep a check on the number of units they drink. In the UK, 75 per cent of people support labelling.
Labels with unit information will help people keep an eye on how much they are drinking, allowing them to monitor their alcohol intake more easily. The labelling information will be supported by a major cross-Government campaign on alcohol from 2008, a large part of which will be about raising unit awareness.
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