Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, November 22, 2010

News Release - ICAP and KALIA Announce the Signing of Korea’s First Voluntary Code for Self-Regulation of Beverage Alcohol Advertising


The International Center for Alcohol Policies (ICAP) and the Korea Alcohol & Liquor Industry Association (KALIA) are pleased to jointly announce the landmark signing of Korea’s first voluntary Alcohol Advertising Self-Regulatory Code at today’s second KALIA-ICAP Seminar.
 
Developed in consultation with public health officials and non-governmental organizations, the code outlines alcohol producers’ formal commitment to responsible marketing through guidelines that provide new standards for the content and placement of beverage alcohol marketing communications, including online media. Among the code’s provisions are guidelines specifying that alcohol marketing and advertising should not target those under the legal drinking age, and should not portray situations suggesting that social, professional, or athletic success can be achieved as a result of drinking alcohol. > > > >  Read More
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