A few recent studies suggest that brain histamine levels and  signaling via H3 receptors play an important role in modulation of  alcohol stimulation and reward in rodents. 
The present study characterized the effects of a novel,  selective, and brain penetrant H3 receptor antagonist (JNJ-39220675)  on the reinforcing effects of alcohol in rats. 
The effect of JNJ-39220675 on alcohol intake and alcohol  relapse-like behavior was evaluated in selectively bred alcohol-preferring (P)  rats using the standard two-bottle choice method. The compound was also tested  on operant alcohol self administration in non-dependent rats and on  alcohol-induced ataxia using the rotarod apparatus. In addition, alcohol-induced  dopamine release in the nucleus accumbens was tested in freely moving rats. 
Subcutaneous administration of the selective H3  receptor antagonist dose-dependently reduced both alcohol intake and preference  in alcohol-preferring rats. JNJ-39220675 also reduced alcohol preference in the  same strain of rats following a 3-day alcohol deprivation. The compound  significantly and dose-dependently reduced alcohol self-administration without  changing saccharin self-administration in alcohol non-dependent rats.  Furthermore, the compound did not change the ataxic effects of alcohol, alcohol  elimination rate, nor alcohol-induced dopamine release in nucleus accumbens.  
These results indicate that blockade of H3 receptor  should be considered as a new attractive mechanism for the treatment of  alcoholism. 
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