Use of Alcohol among Children and Young People

This research sought to understand any barriers that exist to young people getting involved with alcohol or that exist in relation to stopping drinking and to understand what influenced a non-drinking attitude. The project looked to inform the design of interventions (messaging and channel strategy and / or other activity) to young people and parents. The role of current advertising and communication campaigns in the choices of children and young people was assessed.

The research involved parents & young people and included 40 observation sessions, 10 creative conference workshops (239 respondents participating) and interactive galleries involving 79 respondents. In addition, there were two stakeholder group discussions and 10 in-depth interviews involving of a range of stakeholders and experts including teachers, school nurses, healthcare professionals, police officers, youth workers, Portman Group, Alcohol Concern and 4 Children

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