Press Release - Pernod Ricard accelerates its responsible consumption initiatives - 30 countries concerned in 2008Paris, 2 December 2008
Since its creation, Pernod Ricard has increased its responsible consumption initiatives with the founding of IREB (Alcoholic Drinks Scientific Research Institute), that of the “European Forumfor Responsible Drinking” in 1990 and the introduction of internal advertising monitoring procedures in 2005.
Today, Pernod Ricard is accelerating and internationalising its initiatives. Thus in 2008, 30 countries were concerned by the rollout of the Group’s responsible consumption policy. A report entitled “Alcohol: staying in control – Best practice around the world by Pernod Ricard” lists the steps taken, focusing on the following:
o Promoting sensible consumption,
o Avoiding drink driving,
o Making young people aware of the risks of alcohol,
o Dissuading pregnant women from drinking,
o Making staff aware of their responsibilities.
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